Wayfair makes move toward prime time
Wayfair is an online retailing giant with a big problem. Even though it sells 4.5 million products from bird baths to baby strollers, nobody knows its name. Over the past decade, the Boston-based company started 200 different websites -- each its own mini-brand, such as RackandStands.com and JustVanities.com. But now, Wayfair is trying to break out of obscurity and build up a single name for itself, one its founders hope could one day be as well known as its rival’s, Amazon.