Giant holograms of US swimmer Ryan Lochte and sprinter Tyson Gay were projected Friday night at Boston’s Institute of Contemporary Art.
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Aram Boghosian for The Boston Globe
Gillette and Procter & Gamble celebrated the start of the Olympics with a light show at the Institute of Contemporary Art featuring giant holograms of US athletes, including swimmer Ryan Lochte
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Aram Boghosian for The Boston Globe
A 60-foot hologram of US sprinter Tyson Gay was also part of the show.
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Aram Boghosian for The Boston Globe
The images were projected onto a spray of water in front of the ICA.
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Aram Boghosian for The Boston Globe
The 2012 London Summer Olympics run through August 12.
