Moves in the right direction
I don’t know about you, but I just love these Red Sox “tickets on sale now” marketing campaigns. Remember the winter of 2010-11? That one was, “We won’t rest until order is restored.’’ As memorable slogans go, that one was right up there with, “It’s called Bruins.’’ Now we have the winter of 2012-13 and the Red Sox public relations machine is in overdrive. The ball club held “Christmas at Fenway” last weekend, Wally went to City Hall on Thursday, and the Sox’ new marketing theme is . . . “Next Year Is Looking Brighter Already.’’ Not a lofty goal, is it?