Hits and misses in local advertising
HIT - Full Contact Advertising featured David Hasselhoff in a Cumberland Farms commercial.
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HIT - Boston’s Mullen agency explained the appeal of Google’s Nexus 7 tablet with simplicity.
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MISS - MMB’s ad for Ocean State Job Lot featuring a bad Santa was a bit risky.
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HIT - Hill Holliday’s Cigna health care ad shows no sick people.
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MISS - Arnold’s Carnival Cruise ad disses camping, ineffectively.
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