Photos: J. Jill’s uncomplicate campaign
Women's clothing retailer J. Jill rolled out its new "uncomplicate" campaign to target baby boomer women.
Wendy Maeda/Globe Staff
| March 15, 2013
Clare Spofford, chief marketing officer, said J. Jill wants to sharpen its image.
Wendy Maeda/Globe Staff
| March 15, 2013
A year ago J. Jill embarked on a research project to connect the brand with the consumer.
Wendy Maeda/Globe Staff
| March 15, 2013
J. Jill’s target customer wants to make time in her life for family and friends and not stress the rest.
Wendy Maeda/Globe Staff
| March 15, 2013
In many ways the campaign’s new buzzword - uncomplicated - describes the company’s attempt to find itself.
Wendy Maeda/Globe Staff
| March 15, 2013
