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The Boston Globe

Politics

Markey launches first negative TV ad in campaign

US Representative Edward J. Markey today launched the first negative TV ad of the Massachusetts campaign for US Senate, attacking his Republican opponent, Gabriel E. Gomez, on gun control.

“Gomez is against banning assault weapons,” a deep-voiced male narrator says, before a video clip plays of Gomez saying as much. “And Gomez is against banning high-capacity magazines, like the ones used in the Newtown School shooting,” the narrator says.

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“The more you know, the clearer the choice,” the narrator adds, ending the ad.

The spot works to juxtapose the candidates’ positions on the contentious issue, with the narrator noting Markey’s opposition to the National Rifle Association.

Markey has made gun control a marquee issue of his campaign. His first TV ad during the primary focused on his gun control efforts in Congress.

Gomez campaign adviser Lenny Alcivar slammed the new spot in a statement to the Globe.

“Congressman Ed Markey is desperate and worried about losing this election to outsider Gabriel Gomez,” he said. “In the middle of the worst Washington scandals in a generation, lifelong politician Ed Markey just launched a desperate, negative attack ad slinging mud.”

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Meanwhile, Gomez will launch his first general election television ad Friday, Alcivar said. The spot, slated to air statewide, will be the same biography-focused spot he ran during his successful primary campaign. It tells viewers he is the son of immigrants and a former Navy SEAL.

The ad begins with Gomez, a private equity investor, introducing himself in Spanish at a podium.

“I had a calling from an early age to serve my family’s adopted country,” he says. “I’ve got that old-fashioned view that if you come to America, you should commit to the idea of America: one nation, under God, indivisible, with liberty and justice for all.”

Markey launched his first general election spot last week. It focused on his work on the Telecommunications Act of 1996 and the legislation’s effect on technology innovation.

Markey and Gomez face off in a special election slated for June 25.

Joshua Miller can be reached at joshua.miller@globe.com. Follow him on Twitter @jm_bos.

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