Photos: Safe driving ad campaigns
Starting in the 1980s, the US Department of Transportation and the Ad Council collaborated on what became one of the best-known safe-driving campaigns in history, mobilizing peer pressure through the idea that “friends don’t let friends drive drunk.”
Ad Council
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The 1983 ad discouraging drunk driving, "Friends Don't Let Friends Drive Drunk."
Ad Council
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A University of Kansas psychologist argues for an anti-texting campaign inspired by the “friends don’t let friends drive drunk” approach to reducing drunken driving. “If it’s a social problem, the solution has to be a social solution,” Paul Atchley said.
Ad Council
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How to get people to wear seat belts? Old-fashioned "everybody's doing it" ads eventually gave way to commercials featuring the wry, un-seat-belted duo of Vince and Larry.
Ad Council
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The 1982 ad encouraging seat belt use, "You Could Learn A Lot from A Dummy."
Ad Council
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The message? Only dummies don't buckle up.
Ad Council
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A newer ad against drunk driving.
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A pro bono campaign from the Advertising Council, promoting the prevention of drunk driving, was among those that received the most support from media companies last year.
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