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Ex-Red Sox flack dishes in Boston magazine

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At last, there’s something entertaining in Boston magazine. In a piece titled “Red Sox Confidential,’’ former Globe reporter and editor Doug Bailey dishes - perhaps to his own detriment - about his days as a flack at Rasky Baerlein, one of the city’s premiere PR firms. Bailey left the Globe in 2001 and joined Larry Rasky’s shop soon after. He initially advised Tom Werner and Les Otten, who were then trying to buy the Red Sox, and eventually worked with the group that bought the franchise, including Werner, John Henry, and Larry Lucchino. Bailey writes about their cynical marketing schemes - giving away plastic bags of “Fenway dirt’’ that had never touched the Fenway field and also painting the grass green - and details Lucchino’s frequent clashes with former Sox GM Theo Epstein. (There’s also a funny anecdote about Nomar Garciaparra asking a NASA astronaut if space travel is fake.) Bailey no longer reps the Sox - he left Rasky in 2007 to start his own firm, DBMediaStrategies Inc. - but the piece does raise questions about his responsibility to former clients. “It’s a fair question,’’ Bailey told us yesterday. “But I would put most of these stories in the category of cocktail party stories. There are plenty of others I wouldn’t tell.’’ Bailey said there’s no danger of a similar piece about his current clients - Cambridge Health Alliance, the Chiofaro Company, and Arbella Insurance, to name a few - because they don’t interest people the way the Red Sox do. And what does Rasky have to say about the piece? “We take confidentiality very seriously on all client matters, and we’re not going to be talking about any of this,’’ said Rasky.

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