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ALEX BEAM

Netflix’s northern exposure

Streaming media provider aims to get people to turn off TVs and watch original shows like ‘Lilyhammer’ online

By Alex Beam

 |  Globe Columnist  

  February 17, 2012

Netflix is using its new series “Lilyhammer’’ as bait, hoping to lure TV viewers to move from cable and over-the-air broadcasts to watching shows on the internet. Everyone has jumped into this pool: Apple, streaming video for iTunes; Hulu, the internet aggregator; even as I started writing this piece, Verizon and Redbox, the DVD-kiosk people, announced a streaming video service. They are building it - will we come?.

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