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Book Review

‘Insanely Simple’ by Ken Segall

By Hiawatha Bray

 |  Globe Staff  

  April 25, 2012

Here’s another breezy guide to business success, the kind that arrives on my desk almost every week. Most gather dust. I only cracked this one open because it involves Apple, the most successful company on earth. But a few pages in, I was hooked. Segall, a former Apple advertising guy, has written “Insanely Simple,’’ an amusing and revealing book about the company’s extraordinary leader, Steve Jobs, and the guiding principle that made him one of his generation’s greatest business leaders.

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