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The Boston Globe

Movies

Viral videos stoke celebrities’ images

NEW YORK — Mila Kunis’s stardom went up a notch recently, and you would think it’s because she stars in the biggest movie of the year so far.

But ‘‘Oz the Great and Powerful,’’ which debuted with $79.1 million at the box office, had little to do with the sudden rush of adulation that engulfed Kunis. Instead, it was a seven-minute viral video that’s been watched more than 10 million times and blogged about the world over.

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