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book review

‘The Myth of Choice’ by Kent Greenfield and ‘Brandwashed’ by Martin Lindstrom

By Jesse Singal

 |   

  October 30, 2011

The idea of freedom in America is in desperate need of some fine-tuning. In our current political debates, the notion is contorted in all sorts of creatively opportunistic ways. Two new books, “The Myth of Choice: Personal Responsibility in a World of Limits’’ by Kent Greenfield and “Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy’’ by Martin Lindstrom, are worthy additions to the growing body of work debunking our flawed model.

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