‘Guaranteed to Last: L.L. Bean’s Century of Outfitting America’ by Jim Gorman

Jim Gorman

L.L. Bean’s 1939 spring catalog, with signature items.

“Guaranteed to Last: L.L. Bean’s Century of Outfitting America’’ (Melcher) by Jim Gorman is as audaciously self-promotional as any company history, but don’t be put off by that. Business and marketing types will appreciate the lessons learned by this Maine icon. And fans of the company’s durable goods will enjoy the stories behind its signature items. L.L. Bean’s success was not, by any means, preordained. The first version of its first product, the Maine Hunting Shoe, was a bust. Ninety of the first 100 pairs blew apart at the seams and the company’s money-back guarantee almost put it out of business.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of