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‘Guaranteed to Last: L.L. Bean’s Century of Outfitting America’ by Jim Gorman

By Jan Gardner

 |   

  January 29, 2012

“Guaranteed to Last: L.L. Bean’s Century of Outfitting America’’ by Jim Gorman is as audaciously self-promotional as any company history, but don’t be put off by that. Business and marketing types will appreciate the lessons learned by this Maine icon. And fans of the company’s durable goods will enjoy the stories behind its signature items.

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