Brendan J. Doherty’s “The Rise of the President’s Permanent Campaign”; Samuel L. Popkin’s “The Candidate: What It Takes to Win — and Hold — the White House”; Paul F. Boller Jr.’s “Presidential Campaigns: From George Washington to George W. Bush”; Kathleen Hall Jamieson’s “Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising”; Michael Lewis’s “Losers: The Road to Every Place But the White House”; Richard Ben Cramer’s “What It Takes: The Way to the White House”; and Hunter Thompson’s “Fear and Loathing: On the Campaign Trail ’72.”
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