Michael Moss was examining the powerful role salt plays in processed foods when he took a trip to Battle Creek, Mich., where food scientists at Kellogg whipped up some samples of the company’s famous products, specially made for him without the salt.
“It was, to be blunt, a culinary horror show,” Moss reports. “The Corn Flakes tasted like metal filings, the Eggo frozen waffles like straw. Cheez-Its lost their golden yellow hue, turning a sickly yellow, and they went all gummy when chewed. The buttery flavor of the Keebler Town House Light Buttery Crackers, which contained no actual butter to start with, simply disappeared.”
Comments
Profits over people - what part of freedom don't you understand?
It's ironic that people wring their hands over fear of "big government control" when they are routinely manipulated by corportions (who of course, are 'people'). It's not that the people in these corporations are evil (I know people who work at Nabisco and M&M Mars) but companies have to "feed the beast" of revenue growth for Wall Street and they will do it regardless of the social (and eventual health care) costs. We are all complicit though - I don't eat much processed food garbage but I want the companies selling it to do well so my 401K is healthy enough for me to retire.
I can't recall ever reading the phrase "personal responsibility" in any Globe article. It would be great to see in the Globe a new column with that title. I bet such a column would help the Globe cover lots of new ground.