What to expect when Disney buys ‘Star Wars’
The announcement that the Walt Disney Co. is spending $4.05 billion to buy Lucasfilm from its retiring founder-visionary George Lucas came as a surprise only in its timing. This is entertainment mega-corp business as usual and it’s what Disney chief executive Bob Iger does perhaps better than any other suit in the industry. He buys not things but story lines and characters and creative brain trusts. Pixar in 2006. Marvel in 2009. Now Lucasfilm. What does it all mean?