For as long as there’s been a movie industry, it’s bought up novels and plays, magazine articles and even other movies to provide material for new movies. Usually, the screen adaptation has kept the name of the original. Would David O. Selznick, after buying the rights to “Gone With the Wind” (1939), have changed the title? Of course not, since the purchase was made as much for the name value of the product as its screen potential.
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