MANSFIELD — Rick Ross just can’t stop hustlin’. The Miami rapper who built his persona around stories of endless cash, cocaine, and clout turned his headlining set Saturday at Summer Jam 2012 into a 30-minute plug for his Maybach Music Group and upcoming albums.
Ross definitely seemed a step behind the festival’s younger performers who have drained the cartoon gangsta images and endless self-hype from their rap games. B.o.B, Tyga, Big Sean, and Wale did not sound harmless and polite, but in each of their sets you could see where freaky hipster is overtaking hulking thug in terms of style. Maybe it’s just the Kanye effect.