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The Boston Globe

Music

‘Massachusetts,’ new song by Ylvis, takes off, falls flat

It could have been so good, poking fun at a state so ripe for ribbing, especially with all eyes on the Red Sox for the start of the World Series. Instead, “Massachusetts” is a pretty inane and unfunny follow-up to “The Fox,” the intentionally absurd song from a Norwegian comedy act named Ylvis. “The Fox” was a viral hit last month, mostly built on the chorus that imagined all the kooky sounds that animal makes.

It’s too bad “Massachusetts,” for which the video went online Wednesday and quickly racked up close to 500,000 views on YouTube, is so short on satire and long on head-scratching moments. Calling the Bay State “an undiscovered paradise,” the song begins benignly enough, part tourism ad, part ode to the state’s reputation for being inclusive. “Forget New York and California / There’s a better place / Now close your eyes,” the trio instructs listeners over generic music straight out of a dentist’s office.

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