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The Boston Globe

Music

Album Review

Gaga packs a punch on ‘ARTPOP’

People take Lady Gaga far too seriously, including (and especially) the artist herself. In theory, and in dress, she has lofty aspirations to be pop music’s resident weirdo, even though her biggest hits are all about formula. She looks like a maverick who takes chances without actually doing that in her music. She sticks to the script, even while wearing slabs of meat.

Yet she has pulled ahead of the pop-star pack by the simple act of being LADY GAGA. Not Lady Gaga, lowercase. She is larger than life and over the top and loved and loathed because of it. Gaga is a global brand, and her provocative public appearances are her billboard. You think she’s odd? Perfect. She’ll give you odd to the nth degree. And then some.

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