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The Boston Globe


Danvers man becomes a click-bait music star

DANVERS — Matt Farley’s basement looks like anyone else’s. DVDs line shelves, along with books and old VHS tapes of horror films and framed photos from his wedding day. Then you see a keyboard, a microphone stand, a chair covered with a blanket, and a digital recorder.

It is here that Farley, 35, spends hours upon hours writing as many as 20 songs a day, a level of musical productivity that earned him close to $24,000 last year by selling songs through digital retailers such as iTunes and the online streaming service Spotify.

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