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‘We Will Rock You’ puts Queen in a new arena

British writer-director-comedian Ben Elton (above) has launched a US tour of “We Will Rock You,” a Queen-based musical. The show is set in the year 2302, when musical instruments are banned and individuality is seen as a virus.

Queen Productions Ltd.

British writer-director-comedian Ben Elton has launched a US tour of “We Will Rock You,” a Queen-based musical. The show is set in the year 2302, when musical instruments are banned and individuality is seen as a virus.

Jennifer S. Altman for The Boston Globe

Ben Elton.

NEW YORK — The British writer-director-comedian Ben Elton admits to having more than a passing familiarity with what the Brits and Australians call “Tall Poppy Syndrome,” slang for a reflexive tendency to disparage prominent, successful people in order to cut them back down to size.

“I’m a very short poppy now. I’ve had my head cut off quite often enough,” Elton said with a smile during an interview in Manhattan last month, where he was directing a rehearsal for the about-to-launch US tour of his hit London musical, “We Will Rock You,” featuring the songs of arena-rock legends Queen. The show, which he wrote and directed, arrives at the Boston Opera House Nov. 5 for a week-long run.

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Once a rebellious, motormouth stand-up who helped lead Britain’s alternative comedy revolution of the 1980s, Elton became known for savage critiques of Prime Minister Margaret Thatcher and her conservative cronies. When he was just 23, he co-created the groundbreaking early-’80s BBC2 sitcom “The Young Ones” and later co-wrote the still-revered hit British comedy “Blackadder” (featuring Rowan Atkinson and Hugh Laurie). He starred in his own stand-up comedy and sketch series, “The Man From Auntie,” and went on to write a string of funny and disturbing best-selling novels.

But perceptions of Elton began to shift in the late ’90s, with denunciations that he’d gone soft and sold out. It probably didn’t help that he was writing romantic comedies (albeit well-reviewed ones) like “Maybe Baby” and collaborating with the unhip Andrew Lloyd Webber on musicals “The Beautiful Game” and “Love Never Dies.”

Elton, 54, is now persona non grata among British cultural critics and leading lights of the current alternative comedy scene. After critics panned his new BBC sitcom “The Wright Way” this year, The Daily Mail’s Christopher Stevens wrote, “Ben Elton is the most spectacular case of middle-aged droop in British TV history.”

For a man who’s endured such withering takedowns, the fast-talking Elton seems neither resentful nor defensive about the critical mauling.

“I do think the savagery these days of comment is sometimes a little unnecessary,” he said. “We live in an increasingly gladiatorial world. People want to see a thumb up or a thumb down. They’re not really interested in ‘I liked aspects’ or ‘It certainly could appeal to one constituency or another.’ ”

As for “We Will Rock You,” set in the year 2302 on what’s called the iPlanet, the show imagines a dystopian future where musical instruments are banned and individuality is seen as a virus that must be wiped out. In this world, all music is produced assembly-line style by a corporate monolith using computer programs to create dull, simulated virtual bands. A gentle satirical parable, the musical’s plot centers on a group of rebellious youth, the Bohemians, who are searching for the real spirit of the lost rock ’n’ roll past — a golden age when teenagers and young people formed their own bands and wrote their own songs.

Woven throughout the show are a slew of Queen’s irresistible anthems, including “We Are the Champions,” “Radio Ga Ga,” “Somebody to Love,” “Another One Bites the Dust,” “Crazy Little Thing Called Love,” and of course “Bohemian Rhapsody.”

Despite the presence of all those iconic hits, Elton found himself in now-familiar territory when critics lambasted “We Will Rock You” after its 2002 premiere in London.

“It is hard to take seriously a story that invokes spirit and individuality when it is packaged in a spectacle as ruthlessly manufactured as this,” wrote Brian Logan in the Guardian, while the Independent blasted Elton for doing “Queen a disservice with such a trite and tacky story line.”

Elton and Queen’s Brian May say they were stunned at the shellacking.

“It was very vindictive against us and especially personal against Ben, who seems to excite emotions even more than we do,” said May in a phone interview from Baltimore, where the US tour of the show premiered last month. “The great thing is that it’s been playing in [London’s] West End for the past 11 years, and every day we can stick a finger up to the press who really made a very bad call on it.”

Indeed, “We Will Rock You” has proven resilient. Not only has it been running in one of the West End’s largest theaters for more than a decade, it’s toured all over Europe, Australia, and Asia. May said that producers made some smart moves to foster word-of-mouth following the bad reviews, including having the cast perform at a star-studded televised concert for Queen Elizabeth’s Golden Jubilee celebration in 2002, with May himself performing “God Save the Queen” on the roof of Buckingham Palace.

“In London, 6 million people have seen the show now,” Elton said. “It’s almost never failed to get a standing ovation. It sounds like a cliche, but those really are the only reviews I think we should be looking at after nearly 12 years.”

May and Queen bandmate Roger Taylor first began exploring the idea of creating a musical using their songs back in the mid-1990s. It was initially conceived as a biographical show about the band and its charismatic lead singer, Freddie Mercury, who died of AIDS in 1991. They got as far as workshopping a version in New York, but May said the book didn’t seem to capture the spirit of the band.

“Queen was about entertainment and lifting of the spirit,” May said. “You’d have to build in the fact that Freddie died. So there was a heaviness about it, which we didn’t want and we were pretty sure that Freddie wouldn’t want. So we put it on the shelf.”

A few years later, Queen approached Elton about his interest in writing his own story around the band’s songs. Because of the epic and theatrical nature of Queen’s oeuvre, he decided to create a legend story.

“I said, ‘Let’s do something Arthurian. Let’s do something like a ‘Sword in the Stone,’ ” Elton recalled. May said he and the band were “fired up” by the idea.

Over the past decade, Elton has continued to tweak and update “We Will Rock You” to reflect the seismic shifts in technology and to add or excise pop culture references to keep the story fresh.

For years, the show’s producers (including Robert De Niro’s Tribeca Theatrical Productions) had hoped to bring “We Will Rock You” to the States. A planned American tour in 2004 didn’t pan out; instead producers chose to stage a sit-down engagement in Las Vegas. May said that they’re aiming for this version of the show to tour the US first and then come to New York for a spell, likely next fall.

May has met a man who has seen the show 123 times, but even he admits that a jukebox musical needs more than the band’s rabid fans to succeed. So the producers have always aimed for a wider audience.

“You see people come out [of the show] extraordinarily happy, having momentarily forgotten their daily problems and punching their fists in the air,” he said.

For Elton, getting to work intimately with Queen has been a particularly poignant experience. He still remembers “Bohemian Rhapsody” reaching No. 1 in the UK during his first semester at college. He was away from home for the first time and living inside a motor home parked in a field.

“It was a kind of lonely, cold existence. But that song was with me when I used to wake up shivering in the caravan with frost all over my little adolescent bum-fluff mustache,” he recalled with a laugh. “So to get the opportunity to put ‘Bohemian Rhapsody’ into a stage show and to meet Queen and become friends with them is pretty special. It’s been a wonderful part of my life.”

Christopher Wallenberg can be reached at chriswallenberg@gmail.com.
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