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The Boston Globe

Business

INNOVATION ECONOMY

Crafting a market for custom wares

If Paul Revere were still around, cranking out church bells and silver teapots in his Boston shop, he might use the website CustomMade.com to find customers.

The Cambridge-based site, founded by a local woodworker, is trying to establish itself as the go-to destination online for consumers who might be in the market for a Bolivian rosewood nightstand or a $4,200 moose-antler chandelier.

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