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The Boston Globe


On the Hot Seat

Making ‘re-commerce’ second nature

While millions line up to buy Apple Inc.’s new iPhone 4S, Israel Ganot is shopping for old iPhone 4 and 3GS handsets. Ganot is chief executive and cofounder of Boston’s Second Rotation Inc., whose service lets owners of used electronic devices trade them in for cash. Gazelle then resells the devices - a process Ganot calls “re-commerce.’’ Boston Globe reporter Hiawatha Bray recently spoke with Ganot about the growing market for used gadgets.

Is the launch of a new iPhone a big deal at Gazelle?

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