A dedicated coffee drinker, architect Peter Herman, 48, was disturbed by the “environmental insult’’ of disposable cups, and the design - especially, the placement of a plastic lid on a paper product. “You have two dissimilar materials,’’ he said. “There’s an awkwardness. In my profession, the pursuit of simplicity is everything.’’ One day, he crumpled an empty paper cup in his hand and saw that by folding the top and losing the lid, he had a simple, enclosed cup.
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