Broadcasters scramble to cope with NBA lockout
Stations seek substitute programming
It’s a holding game for broadcasters that carry NBA matches, as the league and the players union continue to try and reach a deal. It’s early in the season, though, and so far, there’s not much economic damage being done. The high ratings and ad dollars generated by NBA games tend to build toward the end of the season, peaking during playoffs, analysts said. But if talks drag on much further, the entire season will be threatened.