Saucony, an athletic footwear and apparel brand headquartered in Lexington, said that former Boston College football star Mark Herzlich will act as a spokesperson for the brand and support its marketing message, “Find Your Strong.”
Herzlich, who survived a rare bone cancer, is now a linebacker for the New York Giants pro football team.
At Boston College, Herzlich was forced to sit out the entire 2009 season after being diagnosed with cancer. After treatment, he was back on the field in 2010, starting in all 13 games, Saucony noted.
The “Find Your Strong” campaign seeks to inspire and engage consumers to “find their personal ‘strong’ through running,” Saucony’s press release said. The campaign launched in the spring and will continue throughout 2012.
“At the core, the ‘Find Your Strong’ campaign is about realizing the amazing capacity of the human spirit to reach beyond what we sometimes think is impossible,” Chris Lindner, Saucony’s chief marketing officer, said in a statement.
According to Lindner, “Mark’s personal journey perfectly represents this spirit.”
Saucony is a subsidiary of Collective Brands Inc.Chris Reidy can be reached at firstname.lastname@example.org.