After spending the better part of a decade trying to engineer a turnaround, Talbots has yet to find the mix of fashion, marketing, and identity that drove its earlier success. Known for classic tailored suits, houndstooth prints, and red doors, Talbot’s attempts to lure younger consumers with fresh looks have largely backfired, alienating its core customers of older, professional women while failing to gain new shoppers. The Globe recently asked fashion and retail analysts to offer advice on reviving the Talbot’s brand
Unlimited access to BostonGlobe.com for only 99 cents for the first 4 weeks.Sign up
Are you a home delivery subscriber?
Get FREE access as part of your print subscriptionStart Here
Contact us for help