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McDonald’s enlists CampusLIVE to help promote coffee, Peppermint Mocha

By Chris Reidy

 |  Globe Staff  

  December 14, 2011

CampusLive, a Boston marketing agency focused on college students, has been enlisted by McDonald’s Corp. to build awareness around such initiatives as the fast-food chain’s promotion of $1 coffee. Looking to highlight McDonald’s $1 Any Size Coffee promotion, CampusLIVE is challenging consumers to go to the McDonald’s closest to campus, purchase a coffee, take a picture with their best “McSmile,” and submit said photo to CampusLIVE.com. The top voted picture wins a trip for two to Miami.

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