The Boston Globe

Business

WBZ-TV revamps as competitors pick up viewers

Boston’s oldest TV station, WBZ-TV (Channel 4) has undergone a sleek makeover. Station officials unveiled this month a new $750,000 set, a redesigned logo, and other changes as part of an effort to make the station more distinctive in a market where other channels have carved out an identity. Anchors Jack Williams and Lisa Hughes now sit in a blue-and-silver hued anchor desk illuminated by rear panels that feature well-known Boston scenes.

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