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Groupon’s not indispensable, poll says

Brenda McDermid/Reuters/File 2011

Chief executive Andrew Mason and fiancée Jenny Gillespie posed outside the Nasdaq after Groupon’s November IPO. Yesterday, the shares closed below their initial $20 offering price.

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Groupon Inc., the daily deals giant, fell after a Susquehanna Financial Group survey indicated half of nearly 400 merchants that have offered a daily deal have no plans to do so again in the next six months. The concerns: Daily deals require heavy discounts and often bring one-time customers. Still, 45 percent of respondents said they acquired more customers as a result of the promotions.

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