Business

MARKET MOVERS

Groupon’s not indispensable, poll says

Brenda McDermid/Reuters/File 2011

Chief executive Andrew Mason and fiancée Jenny Gillespie posed outside the Nasdaq after Groupon’s November IPO. Yesterday, the shares closed below their initial $20 offering price.

Advertisement

Groupon Inc., the daily deals giant, fell after a Susquehanna Financial Group survey indicated half of nearly 400 merchants that have offered a daily deal have no plans to do so again in the next six months. The concerns: Daily deals require heavy discounts and often bring one-time customers. Still, 45 percent of respondents said they acquired more customers as a result of the promotions.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
You're reading  1 of 5 free articles.
Get UNLIMITED access for only 99¢ per week Subscribe Now >
You're reading1 of 5 free articles.Keep scrolling to see more articles recomended for you Subscribe now
We hope you've enjoyed your 5 free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com