Business

Moontoast raises $6 million

Moontoast, a technology company with offices in Andover and Tennessee, said it recently raised $6 million in new funding.

The round was led by the Martin Cos., a venture capital firm headquartered in Nashville. Other current investors are also participating in the round, Moontoast said in a press release.

Advertisement

Moontoast describes itself as a creator of social commerce software that make it easier for entertainment and media companies to find fans of their properties online; deliver content; and, ideally, entice them to buy merchandise.

“We believe there is a fundamental shift occurring in digital commerce,” Les Wilkinson, managing director of the Martin Cos. and a member of Moontoast’s board of directors, said in a statement. “Consumers expect opportunities for engagement and commerce to be delivered to them, and brands are struggling to determine how best to respond.”

Get Talking Points in your inbox:
An afternoon recap of the day’s most important business news, delivered weekdays.
Thank you for signing up! Sign up for more newsletters here

Moontoast’s distributed commerce, social analytics and game-commerce products help brands cope with this shift, Wilkinson suggested.

According to Moontoast’s website, clients include Universal Music Group, Simon & Schuster, and IdeaPaint.

Chris Reidy can be reached at reidy@globe.com.
Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
You're reading  1 of 5 free articles.
Get UNLIMITED access for only 99¢ per week Subscribe Now >
You're reading1 of 5 free articles.Keep scrolling to see more articles recomended for you Subscribe now
We hope you've enjoyed your 5 free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com