Moontoast, a technology company with offices in Andover and Tennessee, said it recently raised $6 million in new funding.
The round was led by the Martin Cos., a venture capital firm headquartered in Nashville. Other current investors are also participating in the round, Moontoast said in a press release.
Moontoast describes itself as a creator of social commerce software that make it easier for entertainment and media companies to find fans of their properties online; deliver content; and, ideally, entice them to buy merchandise.
“We believe there is a fundamental shift occurring in digital commerce,” Les Wilkinson, managing director of the Martin Cos. and a member of Moontoast’s board of directors, said in a statement. “Consumers expect opportunities for engagement and commerce to be delivered to them, and brands are struggling to determine how best to respond.”
Moontoast’s distributed commerce, social analytics and game-commerce products help brands cope with this shift, Wilkinson suggested.
According to Moontoast’s website, clients include Universal Music Group, Simon & Schuster, and IdeaPaint.Chris Reidy can be reached at firstname.lastname@example.org.