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Reebok on a mission to get its employees fit

The company started with its own out-of-shape employees to spark a fitness revolution — as well as build confidence and camaraderie

By Jenn Abelson

 |  Globe Staff  

  January 11, 2012

To be blunt, Peggy Baker is an overweight, middle-aged diabetic. Until last year, she had never lifted a kettlebell or done a crunch in her life. The 54-year-old is also a Reebok employee, and the poster child for the company’s new mission: To get consumers moving by setting an example with its own workforce. Baker is one of about 425 Reebok employees who are taking part in a new fitness program. Employees lost over 4,000 pounds collectively during 2011 using workouts, called CrossFit.

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