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Gillette product aims to tame and trim goatees and chin whiskers

By Chris Reidy

 |  Globe Staff  

  January 18, 2012

Gillette, the Boston grooming brand, has lined up some celebrity “brand ambassadors” to help unveil its Gillette Fusion ProGlide Styler, a $19.99 product designed as a “precision styling tool for men with facial hair.” The brand ambassadors are André 3000 Benjamin, Gael GarcíaBernal, and Adrien Brody. Many men with facial hair rely on a variety of products to keep from looking wild and wooly. To devise an all-purpose tool for this purpose, researchers from both the Gillette and Braun brands were put on the case.

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