Mass. firms see riches, jobs in charting oceans of data

There is big business in making sense of massive amounts of information generated on the Web, from online sales to Facebook posts, and Massachusetts is fast becoming a hub for what is deemed the next big trend in technology: analyzing data.

The state is home to more than 100 companies that focus on what is known as “big data’’ - the ability to quickly dissect and understand the flood of digitized information. The firms range from small Cambridge start-ups like Hadapt Inc. to EMC Corp., one of the area’s largest technology employers.

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