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Bluefin Labs raises $12m in Series B round

By Chris Reidy

 |  Globe Staff  

  January 24, 2012

Bluefin Labs, a social TV analytics company headquartered in Cambridge, said it has raised $12 million in a Series B round. The round was led by Time Warner Investments with participation from new investor SoftBank Capital and return investors Redpoint Ventures and Lerer Ventures. Bluefin Labs looks to make sense of vast chunks of social media-generated data by analyzing 3 billion online comments about television every month. The idea is to measure the collective mood about everything from commercials to reality TV and political debates.

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