Netflix forecast may be gloomy, analyst says

Paul Sakuma/Associated Press/File 2010

Last year, Netflix raised prices as much as 60 percent, causing millions of subscribers to cancel their plans. The stock plunged more than 75 percent but had been rebounding this month.

Netflix Inc. fell the most in the Standard & Poor’s 500 index. The owner of the streaming video and DVD-by-mail service is likely to provide a first-quarter financial forecast that would be “well below’’ what analysts are expecting, according to Wedbush Securities. Last week, Netflix said it is replacing its top marketing executive following the recent customer revolt over changes in the company’s prices and terms.

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