CHICAGO - Starbucks Corp., the world’s largest coffee shop chain, will sell beer and wine at more locations to lure customers during the slower afternoon and evening hours.
The chain, which first served alcohol in October 2010 at a Seattle store, will sell beer and wine in up to 25 locations by the end of this year, the Seattle company said yesterday. Stores in Chicago, Atlanta, and Southern California are among the new locations, Starbucks said.
The specific stores have been “carefully selected’’ and are larger and have more seating than regular Starbucks sites, Clarice Turner, senior vice president of US operations, said in an interview yesterday. Starbucks also is selling fruit and cheese plates and focaccia with olive oil at the stores that serve alcohol, she said. The company isn’t considering the concept for the whole chain, Turner said.
Starbucks is creating the bar menu “so it’s relevant to local taste preferences,’’ Turner said, declining to name specific brands the stores will carry.