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Friendly’s, Burger King test out combining shops

Friendly’s, Burger King test out shops that offer both chains’ specialties

By Jenn Abelson

 |  Globe Staff  

  January 27, 2012

It’s a marriage fast foodies have only dreamed of: Fribble meets whopper.Friendly’s Ice Cream has teamed up with Burger King to offer the two brands under one roof at a new location in New Jersey. “Friendly’s Scoop’’ is the first ice-cream only concept tested by the Wilbraham chain and executives are hoping this new model could serve as a growth vehicle. Friendly’s expects to open up to 10 more of these smaller formats over the next year.

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