Friendly’s, Burger King test out combining shops
Friendly’s, Burger King test out shops that offer both chains’ specialties
It’s a marriage fast foodies have only dreamed of: Fribble meets whopper.Friendly’s Ice Cream has teamed up with Burger King to offer the two brands under one roof at a new location in New Jersey. “Friendly’s Scoop’’ is the first ice-cream only concept tested by the Wilbraham chain and executives are hoping this new model could serve as a growth vehicle. Friendly’s expects to open up to 10 more of these smaller formats over the next year.