Read as much as you want on BostonGlobe.com, anywhere and anytime, for just 99¢.

Rugged Bear children’s clothing brand to relaunch

Rugged Bear is planning to relaunch the children’s brand with clothing available at department stores and specialty shops nationwide.

TRB Acquisitions, which purchased the rights to Rugged Bear in April, has signed licensing deals with several companies, including Cutie Pie Baby and iApparel. They will create the classic, New England style clothing across a number of categories, including newborn, infant, toddler, and children’s apparel as well as footwear, cold weather accessories, pajamas, underwear and hosiery.

Continue reading below

Eli Yedid, president and partner of TRB Acquisitions, said the company will be introducing an updated version of Rugged Bear and focusing approximately 70 percent of their products around boys’ sizes up to 18.

The Rugged Bear line will be available in July at department and specialty stores, including Lord & Taylor, Von Maur, and Peebles.

Loading comments...
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com