You can now read 10 articles in a month for free on Read as much as you want anywhere and anytime for just 99¢.

The Boston Globe


Facebook’s ad challenge

The challenge: making friends with advertisers while keeping friends it has

Facebook Inc. has a dilemma: How can it increase advertising revenue without alienating its network of 845 million friends?

The giant social network makes a fortune from advertising, selling $3.15 billion in online ads last year - 85 percent of the company’s 2011 revenue. But Facebook filed papers this week to make itself a public company; now it has to keep growing to be a good play for investors.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week