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Super Bowl action moves beyond TV screen

By Johnny Diaz

 |  Globe Staff  

  February 03, 2012

Super Bowl ads are now a game of their own. On Sunday, as the New England Patriots face the New York Giants in Super Bowl XVI, Coca-Cola’s animated polar bears will ask fans to upload photos to a Facebook page; Commercials for Web company GoDaddy.com will flash a QR bar code to lead viewers to the Web company’s website; And Chevrolet will invite fans to search for clues in the carmaker’s TV commercial, and maybe win a new car.

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