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The Boston Globe

Business

Google to the rescue

Search giant offers start-ups funding, help from its deep bench of tech talent

CustomMade Ventures Corp. is a Cambridge Internet start-up that had a problem: 97 percent of visitors to its website weren’t ordering anything.

Another Internet company - one that knows a thing or two about attracting users - found a solution. Google Inc., whose Cambridge office is nearby in Kendall Square, helped redesign CustomMade.com so that wherever someone clicks, they know exactly how to get handmade goods from the site, which is designed to connect customers with crafters.

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