Don’t want to be alone next Valentine’s Day? Then maybe it’s time to “green your love life,” suggests Timberland, a New Hampshire brand known for yellow boots that double as all-terrain vehicles for the feet.
According to a Timberland survey of about 1,000 Americans, more than three-quarters of respondents say that they find “eco-minded tendencies attractive” in a potential mate.
So if you’re a lonely heart and not liking it, maybe it’s time to amp up your recycling efforts or reduce your carbon footprint. And during first-date wine-chat, you might want to give denials of global warming a good leaving-alone. Deny global warming, and you could be contemplating a lifetime dance card of monkish unconcern, many survey respondents suggested to Timberland.
Here’s some more advice: Think about outdoor dates. And while hiking through sylvan scenes or scaling an Alp, it’s a good idea to wear “eco-conscious gear,” which, of course, Timberland can happily supply you with. (The brand, now part of VF Corp., makes rugged outdoor apparel as well as footwear.)
To help improve the chances of 2012 being “the year of the eco-lover,” Timberland said it is teaming up with the dating experts at OkCupid to create “The Green Guide to Dating and Love.” The guide is full of “creative ideas for finding and keeping your one green love,” Timberland said.
One last bit of “green love” advice from Timberland: “Don’t take it too far; being eco-extreme – especially on a first date – just might leave you single this Valentine’s Day.”
Chris Reidy can be reached at firstname.lastname@example.org.