Social media such as Twitter may be de rigueur for communications by college students, but one topic is probably best kept off-limits --- tweeting to your chums about the outcome of a hot date.
So concludes a new Valentine’s Day survey of 1,200 students from Campus Entertainment, a marketing firm that specializes in targeting college students.
“Students clearly prefer to talk about their dates outside of social media channels,” said Campus Entertainment, which has offices in Charlestown.
One question posed on the survey was, “How do you tell others about your dates?”
Only 13 percent of respondents said that they resorted to Facebook or Twitter to get the word out, and nearly a third said they remain discreetly mum on the subject. Just over half --- or 55 percent --- said they preferred to deliver love-life messages “via phone, text, or in person,” the firm said.
The survey also found that today’s students are no romantic cheapskates --- 72 percent of respondents believe that a Valentine should receive at least $25 in gifts while 43 percent said that $50 or more was the appropriate amount to spend, Campus Entertainment said.
Chris Reidy can be reached at firstname.lastname@example.org.