Friendly’s, the famed maker of Fribbles, is switching from scoops to supermarkets as a way to boost its struggling ice cream business and expand the brand across the country. While the Wilbraham company’s restaurants have attracted attention lately for their failures - about 100 of 500 locations closed after the chain filed for bankruptcy protection in October - Friendly’s has been doing better beyond its own walls, signing ice cream contracts with major retailers such as Walmart.
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Comments
I am excited to see all the new flavors that will be coming out soon.
Good news for the economy of Massachusetts and particularly for the western part of the state that has suffered more than the east. We should all look for and purchase products made in Massachusetts. I wish there was a registry or web site of larger, national, companies producing consumer goods made right here and sold in local stores big and small.
I've always been more of a Brigham's ice cream fan.
Yes