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Friendly’s Ice Cream warming up to supermarket sales

Fresh out of bankruptcy, Friendly’s Ice Cream warms up to supermarket sales

By Jenn Abelson

 |  Globe Staff  

  February 12, 2012

Friendly’s, the famed maker of Fribbles, is switching from scoops to supermarkets as a way to boost its struggling ice cream business and expand the brand across the country. While the Wilbraham company’s restaurants have attracted attention lately for their failures - about 100 of 500 locations closed after the chain filed for bankruptcy protection in October - Friendly’s has been doing better beyond its own walls, signing ice cream contracts with major retailers such as Walmart.

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