TripAdvisor’s new threat: Google
As profit disappoints, big rival gears up
Its reputation for the truth under attack, its stock pummeled after reporting disappointing profit numbers, the travel review site TripAdvisor Inc. has had a tough first two months as a public company. And now Google is ramping up the competition. Fifty million people a month visit Newton-based TripAdvisor to discover which hotel is “disgustingly filthy,’’ as one user called a Cape Cod motor court, or “impeccable,’’ a compliment for a historic Boston inn. Hoteliers and critics have attacked TripAdvisor and its reviews since it began posting user comments on its website 12 years ago.