With Pringles, Kellogg looks to expand overseas
Food giant hopes to benefit from rising global sales
Kellogg is hoping Pringles will satisfy its craving for a salty snack. The breakfast giant is best known for cereals including Frosted Flakes and Eggo frozen waffles. But on Thursday, it became the world’s second-biggest savory snack maker behind PepsiCo Inc.’s Frito-Lay with a $2.7 billion deal to buy the potato snack brand from Procter & Gamble.