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Mattel appeals $310m award in Bratz copyright case

MGA Entertainment via AP

Bratz dolls were a hit for MGA when they debuted in 2001 and generated nearly $1 billion in sales at their peak in 2006.

SANTA ANA, Calif. - Mattel Inc. appealed a $310 million award in its eight-year legal fight over Bratz dolls but will no longer pursue its claim that a rival toy maker infringed on its copyright by developing the lucrative line.

In court papers filed with the Ninth Circuit Court of Appeals, attorneys for Mattel said the company disagreed with the jury finding that MGA Entertainment didn’t steal the idea for the pouty-lipped dolls but wouldn’t challenge it after the grueling legal battle.

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However, Mattel did ask the appeals court to reverse the financial judgment entered by a judge based on a jury verdict. The award included $172 million in damages for MGA for misappropriation of trade secrets, and $137 million for MGA in legal costs.

Isaac Larian, the chief executive of MGA, said he was pleased Mattel would not challenge the ruling on copyright infringement.

Mattel first sued in 2004, claiming Bratz designer Carter Bryant was working for Mattel when he did the initial drawings of the dolls.

Mattel argued in the court papers filed Monday that MGA’s lawsuit on trade secrets was filed too late and shouldn’t have been included in the trial.

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